The Brief: To raise awareness of crimes against women.

The Insight: Women want to speak up. But they don't know how.

India  is one of the most unsafe countries for women. And when there is abuse of any kind, women are too scared to come forward. Thus we needed to come up with an anonymous medium which would empower women to lodge a complaint. What you see are posters printed on inland letters, one of the leading offerings of the Indian Post.