The USP of Godrej No.1 is 'the glow of nature.' So, why not have the biggest ambassador of natural glow endorse your brand?

The moon.

The Kumbh Mela is held at various locations. This particular one was on the banks of the river Godavari. We were to make a square bracket that would be incandescent. This bracket would rise up in the air with the help of drones. The bracket would have a glowing a signage of Godrej No.1

The bracket would stay steady in front of the moon, as if framing it. The bracket would have the line that translates to ' Get the glow of the moon'