In India, amidst the song and dance, Bollywood makes it seem legit to woo women by eve-teasing them. The thought here is that if Bollywood has messed up, they better fix it.

We start the campaign by releasing a letter, in form of a print ad,  by the biggest celebrity of Bollywood, Shah Rukh Khan. It is followed by an outdoor and twitter campaign, which urges other celebrities to join in doing what's right. 

In the end, we redesign the Filmfare trophy, which is supposed to be the Oscars of India, from a symbol of a objectified woman to a free spirit that she truly is.