Longhand is a long copy writing competition. It is judged by Neil French, Indra Sinha, Tony Brignull and many such veterans. It has no fees and anybody from an intern to the CCO can participate.

The Brief: To promote a whiskey sachet, which is looked down upon in India, as a premium whiskey brand.

The Insight: For an average Indian, the convenience of a sachet beats the class of a bottle.