The Problem: The episodes started leaking. And first major leak was from the Hotstar studio. Within hours, the whole fan base had seen the episode, which led to massive losses for Hotstar and HBO.

The Insight: People know that downloading content from unknown sources is dangerous. But the excitement is too much for the brain to function in that direction

The Idea: Is it actually possible to deter people from downloading episodes of such an addictive show? And that too for almost free? Without using paid media?