Brief: A very functional product window film in a 15 second spot during the IPL

Insight: Very functional product windows don’t perform well

The Brief:  Create a new campaign for Meta ( Facebook India )

The Idea: We first told the true story of the Pulis’ grit during the pandemic. Then we realised their dream. Multifold.

The Brief: To ring in a Diwali filled with joy and tears together.

The Insight: Doctor is a profession. Behind the coat is a human being who can feel pain.

The Problem: The episodes started leaking. And first major leak was from the Hotstar studio. Within hours, the whole fan base had seen the episode, which led to massive losses for Hotstar and HBO.

The Insight: People know that downloading content from unknown sources is dangerous. But the excitement is too much for the brain to function in that direction

The Idea: Is it actually possible to deter people from downloading episodes of such an addictive show? And that too for almost free? Without using paid media?

The Brief:  A campaign to wish India, a happy new year

The Insight: Life throws very unexpected curveballs. This new year, forget them and move on.

The Brief: To build a campaign against crimes against women.

The Insight: Rape starts years before the actual rape.

Longhand is a long copy writing competition. It is judged by Neil French, Indra Sinha, Tony Brignull and many such veterans. It has no fees and anybody from an intern to the CCO can participate.

The Brief: To promote the National Geographic Facebook page in a print ad.
The Insight: Nature is the best storyteller.

 

The Prime Minister of India sends out greeting cards to various Presidents, international dignitaries and personalities on a various occasions. These cards are signed by him personally. The translations are taken directly from scriptures, thus verbatim.

Longhand is a long copy writing competition. It is judged by Neil French, Indra Sinha, Tony Brignull and many such veterans. It has no fees and anybody from an intern to the CCO can participate.

The Brief: To promote a whiskey sachet, which is looked down upon in India, as a premium whiskey brand.

The Insight: For an average Indian, the convenience of a sachet beats the class of a bottle.

The Brief: To bring alive the beautiful innovation by Wello and Nilkamal that has changed lives of women in rural India

The Insight: Misery is vicious circle.

The Brief: To build awareness of urban wastage of water

The Insight: When you see an issue, you feel sympathy. When the issue looms on your head,you feel pain.

These would be full-page Times of India ads

Durex wanted a full page print ad promoting the complete line of condoms. In this short story, the protagonist is safe only in the confines of the condom 

Unilever had put out a brief for Young Cannes on products that signify sustainability. This product innovation was tailor-made for India, where water scarcity is an everyday reality.

The Brief: To build a campaign to take on Bournvita, Horlicks and Complan

The Insight: All energy drinks have made life a race. But being a kid itself needs oodles of energy. And it is necessary to save this childhood.

The Brief: To build a sales oriented campaign for Tata Croma

The Insight: You don’t upgrade to a device, but an experience

There are a dime a dozen project ideas that are proposed to save this majestic cat. They work on the emotional appeal. Here we tried one which gives a tangible solution

The Brief: Croma was struggling against the heavy discounts of the online players during the festive season

The Insight: Big electronics need good service, which is not assisted by the online players ( consumers are directed to the manufacturer)

The Mumbai Dabbawaalas offer a six sigma service of deliveries across the city. They lead an incredibly tough lives and need an incredibly tough partner. This is the first film of a series of digital films.

Durex wanted ideas to launch its Performa range of condoms, which are ribbed on the outside and have a performance lube on the inside

India and Pakistan have a legendary cricket rivalry. The ad was for Valentine's Day, and the next day was the big game.

Amoda Reserve is a property located in the hills, about 100 miles from the city of Mumbai. The client needed a campaign to make sure that HNIs take out time to visit the site.

The Brief: To raise awareness of crimes against women.

The Insight: Women want to speak up. But they don't know how.

India  is one of the most unsafe countries for women. And when there is abuse of any kind, women are too scared to come forward. Thus we needed to come up with an anonymous medium which would empower women to lodge a complaint. What you see are posters printed on inland letters, one of the leading offerings of the Indian Post.

The USP of Godrej No.1 is 'the glow of nature.' So, why not have the biggest ambassador of natural glow endorse your brand?

The moon.

The Kumbh Mela is held at various locations. This particular one was on the banks of the river Godavari. We were to make a square bracket that would be incandescent. This bracket would rise up in the air with the help of drones. The bracket would have a glowing a signage of Godrej No.1

The bracket would stay steady in front of the moon, as if framing it. The bracket would have the line that translates to ' Get the glow of the moon'

In India, amidst the song and dance, Bollywood makes it seem legit to woo women by eve-teasing them. The thought here is that if Bollywood has messed up, they better fix it.

We start the campaign by releasing a letter, in form of a print ad,  by the biggest celebrity of Bollywood, Shah Rukh Khan. It is followed by an outdoor and twitter campaign, which urges other celebrities to join in doing what's right. 

In the end, we redesign the Filmfare trophy, which is supposed to be the Oscars of India, from a symbol of a objectified woman to a free spirit that she truly is. 

Amul is Asia's biggest milk co-operative. About half a decade back when India was just waking up to memes, we printed them in India's leading newspaper as quarter page ads.

The Dignity Foundation is an reputed NGO that works for the aged. Apart from providing a range of services for the aged, the Foundation works for raising awareness for a respectable life for the aged

The Brief: To promote the Docomo Prayer Service. ( In India, one can call at specific numbers to listen to holy chants)

The Medium: Tiles were used to promote this campaign. These tiles are usually put up on walls of many Indian cities to prevent people from spitting. This gave us some serious unpaid media, while talking one on one with our lower income target group

The Brief:  15 seconds is all you have. To explain the product feature. To make the brand identity recognised. And to have a film for each feature. But you have 2 full days to shoot 10 films. Maybe a budget.